Not Available
Movie Details
- Status: Released
- Movie Tagline:
- Genres: Documentary
- Release Date: 2007-09-12
- Runtime: 80.0 min
- Budget: Not Available
- Revenue: Not Available
- Production Companies: Veer, Swiss Dots
Cast & Crew
Michael Bierut, Neville Brody, David Carson, Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Matthew Carter, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Leslie Savan, Tobias Frere, Jones, Jonathan Hoefler, Erik Spiekermann, Lars Müller, Paula Scher, Stefan Sagmeister, Erwin Brinkers, Marieke Stolk, Danny van den Dungen, Michael C. Place, Manuel Krebs, Dimitri Bruni
Synopsis – What to Expect from “Helvetica”
Helvetica is a 2007 documentary film that explores the proliferation of one typeface (font) as part of a larger conversation about the way type affects our lives. The film takes a look at the proliferation of the typeface Helvetica, which is used everywhere from corporate logos to public signage and street signs. It explores the history of the typeface and its usage in modern society, featuring interviews with notable graphic designers, including Massimo Vignelli and Erik Spiekermann.
The film begins with a look at the history of the typeface, from its creation in 1957 by Max Miedinger and Eduard Hoffmann to its current ubiquity. It then examines the use of the typeface in various forms, from corporate logos to public signage. Through interviews with graphic designers, the film looks at the impact of the typeface on our lives and how it has become an integral part of modern design.
The second half of the film focuses on the controversy surrounding the typeface, as some designers have criticized its overuse and lack of creativity. It also examines the increasing prevalence of computer-generated typefaces and the implications of this trend.
The film ends with a look at the future of type and the role it plays in our lives. It also provides a glimpse into the creative process of some of the world’s leading type designers and the challenges they face in creating typefaces that are both functional and aesthetically pleasing.
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