SiteTrail, the Web2.0 news and social media analysis platform released an interesting report on trends related to the preferred social marketing platforms.
Attributed to the SiteTrail platform’s ability to provide data on social signals aggregated from key players including but not limited to Google plus, Facebook, Pinterest, Twitter and Digg, the developers performed analysis on recent trends and were able to receive feedback from over 200 companies on reasons for changes in trends. The report omits to elaborate on less prominent social platforms but instead it is focusing on the fact that Pinterest, Facebook and Google Plus are the three main contenders in the spotlight for 2013, and highlighting the unique reasons for the performance of each set out below.
Pinterest for the best user experience and return visitors:
The infographics style of browsing and the ability to add sufficient text provides a more engaging user experience and has business owners reporting higher conversions. Most agree that if the current trend prevails that Pinterest will be the highest source of revenue and social interaction with brands. The Pinterest news section on SiteTrail can help users stay ahead of the trend.
Facebook for more Bing exposure and volume:
Webmasters now know that Facebook Graph search will expose brands to Bing given the relationship between the two search giants and that is important for growth, however this is negated by the fact that users prefer Pinterest as it contains less advertising. The sheer volume of Facebook in it’s present form does mean that it is still the key driver for new traffic, albeit that Pinterest traffic is reported to provide higher conversions. The Facebook news section on SiteTrail is the way to stay up to date with developments.
Google Plus, Circles and Communities countering on rankings:
The Google answer to the Facebook Graph and Bing alliance is simple: Ranking results on Google now indicates very clearly that content voted for with the Google+1 button and shared in its Circles and communities, will receive higher rankings, thus by recognizing it’s own social signals, this results in a formidable counter strategy. More Google news is available on SiteTrail.
Twitter for social interaction and taking the lead on feeds:
This platform was seen to be hugely influential areas such as politics, by example of the US election and other global issues, it is limited in the sense that messages are rather short without image detail thus providing little reason for users to return. The slight growth in the Twitter trend is thus not supported by businesses but rather broader social interaction. One of the few advantages remain twitter feeds which are displayed on websites. The Twitter news section on SiteTrail provides useful insights.
The Editor of SiteTrail had this message for its audience: “Social media has entered an exciting phase in 2013 where brands are now starting to focus on the platforms that are best for it’s users and for business, as always it will be the market that tells us what they prefer most, we welcome feedback from users around the world.”