Groupon has kicked things in gear the past two weeks with purchases of several up and coming startups like Hyperpublic and Kima Labs.
Let’s take a look at what each startup is, and how Groupon may look to benefit from adding what these innovators had to offer in the coupon deal business.
The first to be snatched up was data mining company Hyperpublic. Hyperpublic is a open database of people, places, and things that are related to a certain geographical location and was founded just 2 years ago by Jordan Cooper and Doug Petkanics.
Next was Kima Labs, the maker of mobile barcode reading apps. Kima Labs specially created a targeted a barcode reading app named Barcode Hero for scanning and processing barcodes from your mobile phone, tablet, or other smart device.
TapBuy is also produced by Kima Labs, and offered daily deals similar to Groupon, but also processed the purchases directly from the mobile app, including grouping transactions together for multiple sales. Kima Labs was founded by former Amazon employees Jason Crawford and Blake Scholl.